If you haven’t heard of Lectric eBikes, they’re a consumer direct brand from Phoenix, Arizona and have been growing in popularity over the last few years for their competitive value and quality electric bikes.

Founded by Levi Conlow and Robby Deziel in 2019. Lectric is a young brand in the world of eBikes, but they’ve definitely been making an impact.

To learn how they began their journey; how they operate; and how they design their bikes we went down to Phoenix, Arizona to find out.

Check out our Behind the Brand video from Lectric eBikes where we show you around, meet the Lectric team, and get immersed in the culture that shaped the company.

To learn more about Lectric eBikes and explore their collection, visit lectricebikes.com